DESIGN ESSENTIALS TURNS 25 & CONFESSES COMING TO AMERICA KILLED THE CURL!
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25 years in business is definitely something to be celebrated. Also, to be a minority business owner many times is even a harder plight. A few weeks back, I was a lucky attendee that had the honor of sitting in on a Luncheon that celebrated the creators of Design Essentials and their 25th Anniversary hosted by Essence.com Deena Campbell.
When you go to an event like this, you plan to have a good time, meet new people to follow on social media and have a great lunch. I love it when I actually learn something and walk away with life lessons.
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While eating our perfectly prepared shrimp and grits at Asante’s, I was able to sit back and listen to CEO Cornell McBride, Sr. and his children, speak about business, family, growth and legacy.
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What have you noticed about Natural hair over the past few years?
- There has been a big shift in the natural hair space.
- Styles have come back around from past decades (afro, twist, etc.).
- Attitudes are showing pride back then (Black Power) and pride now (Black is Beautiful).
- People desire to have their own expression with variety in their natural hair.
What have you come to appreciate about Design Essentials over the past 25 years?
- It’s not about what you do for yourself, but what you do for others, meaning family and employees.
- We’re blessed to be able to create something and pass the torch.
- It means the beginning of what could be a global company.
- “Our products are based on texture not color of skin!” – Cornell McBride, Jr.
The funniest thing I heard at the luncheon:
Coming to America killed the curl!
A good CEO knows that when the trends shift, you shift with it. When consumers stopped wearing curls and/or relaxing their hair, you have to give the people what they want. Many companies go out of business due to lack of change. Change is progression.
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Top 6 lessons learned from starting a business from scratch:
- Be open to change
- Be disciplined
- Always be in learn mode
- Communication is key
- Leave the egos at the door
- People need to speak their mind and not be afraid.
Although, growing up I had heard of Design Essentials but it was always perceived at as a luxury brand. A brand you couldn’t get in-stores but only at salons. As I’ve gotten older and understand business more, I’ve learned that the model was designed that way.
Recently, Design Essentials created a brand for naturals and is also now sold for consumers such as you and I. Last year at Essence, I tried my first Design Essentials products and I truly enjoyed the outcome. My favorite two were the Honey Gel and the Avocado leave in.
25 years is definitely a success that should be celebrated. I salute the creator Cornell McBride, Sr. (CEO), Cornell McBride, Jr (President), Andre McBride (Director of Operations) & Shalanda Armstrong (Interactive media) for creating a strong brand, effective product and loyal following.
We look forward to another 25 years.